Privacy and personal data protection policy

The company with the name Digital Ways IKE, based in Orestiada, VAT number 802552467, Tax Office of Orestiada, G.E.M. 178487621000, which manages and operates the commercial program with the distinctive title "Easy Deals Book" legally represented by Psirakis Efstratios (hereinafter the "Company") attaches particular importance to the protection of the privacy and personal data of collaborating businesses, their legal representatives, contact persons and every visitor to its website.


This Policy concerns the processing of personal data in the context of:
• the use of the Easy Deals Book platform,
• the activation and use of online vouchers,
• purchase of the book and/or access to offers,
• communication with the Company,
• managing complaints and support requests.

The Company complies with the General Data Protection Regulation (EU 2016/679 – GDPR), Law 4624/2019 and applicable legislation.
For any issue regarding personal data protection, you can contact: [email protected]

  1. What data do we collect?
    a. User / beneficiary data
    When using the platform, the following may be collected:
    • full name
    • email
    • telephone number (if stated)
    • user account details (if registered)
    • data related to the use of the unique Book Code, for purposes of verification and proper operation of the service

b. Transaction data
When purchasing the Easy Deals Book:
• pricing information
• payment details (the processing of which is carried out through third-party payment service providers, without card details being stored by the Company)
• purchase history

c. Platform usage data
• vouchers issued/used
• selected collaborating companies
• time data of use
• data related to the use of the Book Code, for verification purposes, proper operation of the service and prevention of misuse.

d. Contact details
When you contact us:
• contact information
• content of request or complaint
• any accompanying information submitted as part of a request or complaint (e.g. photographs or other evidentiary material)

e. Technical and usage data
When visiting and browsing the website, certain technical data may be collected, which may, on a case-by-case basis, constitute personal data, such as:
• IP address,
• date and time of access,
• browser and device information,
• operating system,
• logs,
• navigation and interaction data with the website.
This data is collected for security purposes, technical operation, ensuring the integrity of the website, as well as for statistical analysis, where permitted. In some cases, the data may be anonymized or used in aggregate form.
For the purposes of statistical analysis, performance monitoring, technical error detection, user experience improvement and, where applicable, measuring the effectiveness of promotional actions, the Company may use analytics and tracking tools, such as, but not limited to, Firebase, Google Analytics, Meta Pixel and/or App Tracking technologies or other similar tools. The use of tools that are not strictly necessary for the operation of the website is only carried out after prior notification and, where required, consent of the user, through the relevant cookie management mechanism.

f. Cookies and similar technologies
The Company's website uses cookies and similar technologies, some of which may involve the processing of personal data, such as in particular the IP address or online identifiers.
The cookies used may belong to the following categories:
• strictly necessary cookies, which are required for the safe and proper functioning of the website,
• functionality cookies, which store user choices and preferences,
• statistical / analytical cookies, which help to understand how the website is used,
• marketing or advertising cookies, if used.
The use of non-essential cookies is only carried out after prior information and, where required, consent of the user, through the relevant cookie management mechanism.
In this context, the Company may use third-party services for analytics, statistical monitoring, attribution and/or advertising targeting, such as, but not limited to, Firebase, Google Analytics, Meta Pixel and related in-app tracking technologies. Where these technologies are not strictly necessary for the operation of the website and/or platform, they are activated only after prior notification and, where required, consent of the user.

  1. Processing purposes
    The Company processes the above data exclusively for legitimate, specific and explicit purposes, and in particular for:
    • the operation of the platform and the issuance of vouchers
    • verification and use of the Book Code
    • providing offers
    • user service
    • complaints management
    • improving services
    • the security of the platform and the prevention of misuse of the service
    • compliance with its legal obligations
  2. Legal bases for processing
    The processing of your data is based, as appropriate:
    • in the execution of the contract with the user,
    • the Company's compliance with legal obligations,
    • the legitimate interest of the Company in the security of the website, the operation of the service, the management of complaints and the defense of legal claims,
    • your consent, where required, in particular for non-essential cookies or for certain optional communications.
  3. Who receives your data?
    The Company does not transfer personal data to third parties for purposes other than those described in this Policy. They may have access to the data only if required:
    • Authorized employees and associates of the Company,
    • hosting, technical support, cloud or IT service providers,
    • communication, CRM or ticketing tool providers,
    • accountants and legal advisors,
    If any third parties act on behalf of the Company, they are contractually bound as Processors.
  4. Transfer outside the EEA
    Your data is stored and processed within the European Economic Area.
    However, in case of using third party services (such as Google, Meta or other similar services), data may be transferred outside the European Economic Area. In such cases, the Company ensures that the transfer is carried out in accordance with applicable legislation and with appropriate data protection guarantees.
  5. Retention time
    The Company retains personal data only for as long as is necessary for the purposes for which it was collected. The data may be retained for a longer period if this is required to comply with legal obligations or to exercise, establish or support legal claims.
  6. Rights of subjects
    With regard to your personal data held by the Company, you have the following rights:
    • access,
    • correction,
    • deletion,
    • restriction of processing,
    • opposition,
    • portability,
    • withdrawal of consent, when the processing is based on it.
    You can exercise your rights by contacting: [email protected]
    You also have the right to file a complaint with the Personal Data Protection Authority.
  7. Policy Amendments
    The Company may amend this Policy for reasons of compliance with the law, improvement of services or changes in the operation of the website. The current version will be posted on the website.
    Last updated: 29/04/2026